Available for lead & staff design roles
Dubai, UAE — GMT+4
Product Design · Payments

Designing products that solve real problems and create real impact.

I'm a Product Designer with 10+ years of experience building intuitive, scalable and user-centered products. From 0→1 to scale, I partner with teams to turn complex challenges into simple, delightful experiences.

Selected work
User-Centered
I design with empathy and real user needs at the core.
End-to-End
From discovery and strategy to launch and iteration — I've got it covered.
Complex to Simple
I break down complexity to craft clear, intuitive and scalable solutions.
Cross-Functional
I collaborate closely with engineers, PMs and stakeholders to ship better products, faster.
Impact-Focused
I focus on outcomes that drive business growth and user delight.
Selected Work (01) — Case studies
$0B
Total payment volume processed on Moment's payments platform
0K
Users across Moment's payment products
0+
Merchants onboarded to Moment in the last 2 years
0%
Checkout conversion, up from 20% through 0→1 redesign
$0M
GTV driven by Midtrans' unified merchant dashboard & checkout
0M
Users on Midtrans checkout
0+
Merchants onboarded to Midtrans as sole designer during the pandemic
2→1
Products merged into one unified Midtrans wallet
Experience (02) — 2015 → Now
2023 — Now
Product Design Lead — Payments · Moment

Led 0→1 design of a payments platform expanding from checkout to payment pages, links and requests. Built a scalable design system from scratch, ran on-site field research across Africa, and unified merchant portals into one product.

Dubai, UAE
2021 — 2023
Senior Product Designer · Gojek — GoTo Finance

Merged multiple merchant portals into one cohesive product (+$600M GTV), shipped GoPay Savings with Jago Bank, and built an efficient cross-platform design process.

Bangalore, IN
2019 — 2021
Product Designer · Gojek

Rebuilt payment checkout 0→1, lifting conversion from 20% to 80%. Launched 5+ B2B and internal tools including Go Corp. Best performance rating, Q1 2021.

Bangalore, IN
2019
Product Designer · PayU

Improved merchant payment acceptance — added methods like UPI to raise transaction success rates — and contributed to the company's rebranding.

Delhi, IN
2017 — 2019
Product Designer · Kite

Created a B2B payment tool for expense management, designing both web and mobile experiences from concept to launch. Implemented Agile design practices to accelerate delivery, improve testing cycles, and validate features with real users. Collaborated with cross-functional teams to gather insights and strengthen overall product performance.

Delhi, IN
2015 — 2017
Interaction Designer · Codeword

A design agency focused on creating tailored digital experiences. Designed custom blog themes and the company website, establishing a cohesive digital identity for clients. Collaborated directly with clients to understand needs and behaviors, translating insights into better product design decisions.

Delhi, IN