I'm Bhawna — a Product Design Lead with 10+ years turning complex fintech problems into products that scale across continents. From 0→1 checkout to unified wallets serving millions.
Selected work ↓A self-taught designer obsessed with the messy middle of payments. I lead teams to build balanced, scalable systems — pairing field research and data with craft, so users reach their goals and businesses grow.
What I do
I've led 0→1 design across checkout, payment pages, links, requests and back-office tooling — driving adoption across African and South-East Asian markets, and building design systems that hold it all together.
Capabilities
Led 0→1 design of a payments platform expanding from checkout to payment pages, links and requests. Built a scalable design system from scratch, ran on-site field research across Africa, and unified merchant portals into one product.
Merged multiple merchant portals into one cohesive product (+$600M GTV), shipped GoPay Savings with Jago Bank, and built an efficient cross-platform design process.
Rebuilt payment checkout 0→1, lifting conversion from 20% to 80%. Launched 5+ B2B and internal tools including Go Corp. Best performance rating, Q1 2021.
Improved merchant payment acceptance — added methods like UPI to raise transaction success rates — and contributed to the company's rebranding.
Created a B2B payment tool for expense management, designing both web and mobile experiences from concept to launch. Implemented Agile design practices to accelerate delivery, improve testing cycles, and validate features with real users. Collaborated with cross-functional teams to gather insights and strengthen overall product performance.
A design agency focused on creating tailored digital experiences. Designed custom blog themes and the company website, establishing a cohesive digital identity for clients. Collaborated directly with clients to understand needs and behaviors, translating insights into better product design decisions.